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50 Primary Principals speak out against Independent Newspapers’ “Building for the Future” promotion.
 national |
education |
press release
 Thursday January 14, 2010 09:25 by Mark C - Campaign for Commercial-Free Education fogarty.joseph at gmail dot com 086 3220688
“We the undersigned 50 Primary school principals condemn and refuse to partake in the Irish Independent’s “Building for the Future” scheme being launched this week.
We abhor the quota of 20 tokens per pupil from Independent Newspapers required of all schools wishing to submit a project for this sponsored competition.
Independent Newspapers while posturing as benefactors are, in reality, seeking to exploit schools, boost sales and make life uncomfortable for children whose parents do not buy the sponsors newspapers.
Further Information: Joseph Fogarty, (Contact Details Above) or your nearest participating school below. The same Independent Newspapers who have railed ceaselessly about the apparent brevity of our school year now demand that principals spend our days collecting quotas of tokens, pressurising children, pestering parents and wasting teaching time.
Each single stream school that enters (8 classes X 27 children X 20 tokens X €1.80 per copy) must give the teacher-bashing Independent Newspapers €7,776 in sales plus thousands more in free advertising and promotion within the school and wider community.
Our stance is supported by the Irish Primary Principals Network and INTO whose executives have recommended that schools should be free from commercial presentations aimed at children and their families, including token redemptions schemes such as Building for the Future.
Having suffered months of insult and contempt from the pages of Independent Newspapers, we refuse to act as salespeople and urge other schools to boycott this commercially-driven promotion. We are content to use newspapers generally as aids to literacy development and teaching tools within the classroom.”
Signed:
John Threadgold - Principal, Leighlinbridge N.S. Co. Carlow
Martin Duffy - Principal, Our Lady's NS Nurney, Co. Carlow
Feargal Hurley - Principal, Scoil an Chroí Ró Naofa, Blarney, Co. Cork
Mícheál Ó Draighneáin - Príomhoide, Scoil Bhailenóra, Corcaigh.
Michael Daly - Principal, Scoil Mhuire Gan Smal B, Glasheen BNS, Cork.
Kenneth McCarthy - Príomhoide, Kilmeen National School, Rossmore, Clonakilty, Co. Cork
Séamus O Connor - Principal, Scoil Bhríde, Crosshaven, Co. Cork.
David Oliver - Principal, Ballyraine NS, Letterkenny, Co. Donegal.
Nóirín Mhic Ualghairg-Príomhoide, Scoil Cholmcille, Duibhlinn Riabhach, Dún na nGall.
Tony Healy - Principal, St. Oliver Plunkett School, Malahide, Co Dublin
Sinead O'Kane - Principal, Griffith Barracks Multi D School, Co. Dublin.
Mark Cunningham - Principal, Holy Family J.N.S, River Valley, Swords, Co Dublin.
Maeve Daly - Príomhoide, Fionnbarra Naofa B.N.S., Cabra West, Dublin 7.
Seán O'Connor - Principal, St. Damian's NS, Walkinstown, Co Dublin
Attracta Hayden - Principal, Glasnevin Educate Together, Church Ave. Dublin 6.
Proinsias Ó hÓgáin - Príomhoide, Scoil San Treasa, Mount Merrion, Co. Dublin.
Angela Power - Principal, St Oliver Plunkett NS, Monkstown, Co. Dublin.
Gerry Cogan - Principal,Our Lady of Consolation Sch, Donnycarney, Dublin 5.
Gráine Mc Gowan - Principal, Mt Anville PS, Stillorgan, Co Dublin.
Miriam Jenkinson - Principal, St. Patrick’s Junior School, Skerries, Co. Dublin.
Ann Creaner - Principal, St Columba's NS, North Strand, Dublin 3.
Jim Ryan - Principal, St. Bernadette's SNS, Quarryvale, Clondalkin, Dublin.
Yvonne Carroll - Principal, St Brigid's Girls School, Killester, Co. Dublin.
Mark Candon - Principal, St. Laurence O’Toole’s CBS, North Wall, Dublin 1.
Breda Murphy - Principal, Newcastle NS, Athenry, Co. Galway.
John Reilly - Príomhoide, S N Cearn Mór, Carnmore, Oranmore, Galway.
Breda Murphy - Principal, Newcastle NS, Athenry, Co. Galway.
Bernadette Moylan - Principal, Ardrahan N.S., Labane, Ardrahan, Co Galway.
Seán Ó hArgáin - Príomhoide, Gaelscoil Osraí, Loch Buí, Cill Chainnigh.
Aisling Tighe - Principal, Creevelea NS, Co. Leitrim
Pádraig Mc Eneany - Principal, St. Finian's NS., Dillonstown, Co. Louth.
Ann-Marie Stenson - Principal, Aghamore NS, Co Mayo
Siobhán Geraghty - Principal, Coogue NS, Co. Mayo.
Mary A. Cawley - Principal, Crossmolina National School, Co Mayo.
Fergal Fitzpatrick - Principal, Bohermeen N.S. Co. Meath.
William Keegan - Principal, St. Columbanus' NS, Ballivor, Co Meath
Damian White - Principal, Scoil Shinchill, Killeigh, Tullamore, Co Offaly.
Emmett Breathnach - Principal, Scoil Charthaigh Naofa, Rahan, Tullamore, Co. Offaly.
Úna Feeley -Principal, Scoil Mhuire Convent Primary Sch, Co. Roscommon
Ríona Lynch - Principal, Cloonfour NS, Rooskey, Co. Roscommon.
Kevin Giblin - Principal, Tibohine N.S.,Castlerea, Co.Roscommon.
John O'Neill - Principal, Summerhill Primary School, Athlone, Co. Roscommon
Joseph Fogarty - Principal, Corballa NS, Co. Sligo
Michelle Bonner - Principal, Stokane NS, Castleconnor Co. Sligo.
Pat O'Halloran - Principal, Monastery School, Tipperary.
Treasa Nic Dhiarmada- Príomhoide, Gaelscoil Chluain Meala, An Baile Gaelach, Cluain Meala. Co Thiobraid Árann.
Siobhan Doyle - Principal, Scoil Eoin Baiste, Galbally, Co. Wexford
Loraine Rösler - Principal, Kilnamanagh N.S. Oulart, Co.Wexford.
Pat Gately - Principal, SN Clochar Mhuire, Wexford.
Rory Healy - Principal, St. Patrick's N.S. Bearna Chlé, Co. Wicklow.
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Comments (2 of 2)
Jump To Comment: 2 1"One student was suspended for refusing to co-operate and his crime ... wearing a Coke teeshirt in a Pepsi sponsored school."
Th corporate PR people must have loved that.
I am very encouraged by the position taken by the Primary Principals above. I was reminded of an anecdote in Naomi Klein's book 'No Logo' where Pepsi and Coke sponsor schools in the US. The students were then obliged to wear teeshirts bearing the relevant Logo. One student was suspended for refusing to co-operate and his crime ... wearing a Coke teeshirt in a Pepsi sponsored school. Such exploitation of young minds for profit motive is a corrosive and toxic influence inside schools. I support the above stand 100%.